Author: David Burns

The pastor of one of today’s most dynamic churches illumines the basic principles of attracting the unchurched to the Christian message.

Using the story of Bob, a successful swimsuit salesman whose business takes a turn for the worse when he moves to Alaska, Adam Hamilton reminds us that all of life is about sales. Whether we are in a job interview, a candidates’ debate, or a classroom, we are selling something: our skills, our convictions, our selves. The same is true of presenting the gospel to the unchurched. In leading a friend to a saving relationship with Christ, in inviting them to join us at church, we are presenting them with something that we believe they need, that will make all the difference in their life. Yet if we don’t understand what we are presenting, who we are presenting it to, if we don’t believe in the message we are offering, or if we don’t believe that people need that message more than anything else, then we will not be faithful witnesses to it. In short, says Hamilton, if we don’t understand some of the most basic principles that all successful salespersons know, then we will not succeed in presenting the message of Christ to those who most need to hear it.

By telling the humorous and quirky story of Bob trying to sell swimsuits in the Arctic, Hamilton explains the fundamental concepts of sales that also apply in how we spread the gospel message. Drawing on his experience as the leader of one of the country’s fastest-growing churches, he offers pastors and other Christian leaders solid, simple guidance on how to share the faith, and grow one’s congregation.

Abingdon Press & The Church of the Resurrection Ministry Guides are the #1 choice for recruiting, motivating, and developing lay leadership for specialized ministries from A to Z.For those sharing the vision of reaching out with welcoming arms and a welcoming message, Marketing Your Church to the Community stands ready to help. Written clearly, concisely, and entertainingly, this guide will:* Arm you with ideas for getting your message right* Direct you through the marketing options maze* Help you keep your cool–while getting everything doneEach guide in the Abingdon Press & The Church of the Resurrection Ministry Guides is user-friendly, encouraging, and full of ideas that can be put into use right away–even on a limited budget or no budget at all!

This ministry guide has been written to provide information about how to provide support ministry to the people with whom you work. This guide is also for people who work in many different ministry settings, a church or denominational administrative office, a small or medium size church, a parachurch or missions focused organization, and large churches. It will assist them with how they look at their ministry, and the level of support that is needed for their particular setting.

A call to ministry is an important thing to understand for an administrative assistant; your heart and the way you deal with people and tasks are different if you understand your position as a call to ministry rather than a job for a paycheck. If you understand that you represent not just your pastor and your church, but Christ to every person who calls, stops by, e-mails, etc., you approach your tasks and people differently. Working as the assistant to a pastor, or any person in ministry, you have to approach your tasks with an understanding of who you are serving, and you are serving Christ and his people.

The position of Administrative Assistant is a vital part of the over-all ministry of your church and the congregation. You are the gate-keeper, bridge-builder, keeper of the “information”, soother of wounded feelings, and the deliverer of unwanted news. You are the person who has your finger on the pulse of your congregation and your community. You are the person people will come to for answers. You will handle thousands of details related to dozens of different projects and commitments for your pastor. You will help make your pastor’s ministry seamless.

While all of these descriptions may make your head spin, this is a part of the ministry of being an assistant. You can look at each day as a challenge or an adventure. If you understand your job as a ministry and understand your call to this ministry you are ready for a great adventure. Begin each day with a prayer for wisdom and strength, surrender your mind and will to God, and prepare yourself to work with the heart of a servant.

As Christ walks alongside you in your daily life, you will learn to walk along side your pastor and to be a partner in their ministry.